Effective Date: July 2025

Welcome to VituStom, your trusted private dental clinic in Prague. Your privacy is very important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR) and Czech national legislation.

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1. Who We Are

VituStom s.r.o.
Registered Office: U Plynárny 1597/48, 140 00, Prague 4, Czech Republic
Company ID (IČO): 216 54 051
Email: info@vitustom.cz
Phone: +420 608 049 049

We act as the Data Controller, meaning we determine the purposes and means of processing your personal data.

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2. What Data We Collect and Why

We collect only the data necessary to provide you with high-quality dental care and operate our clinic efficiently and legally.

Type of Data	Examples	Purpose
Contact Data	Email, Phone Number, Address	To communicate with you
Website Usage Data	IP address, browser type, cookies	For website functionality and analytics (see Cookie section below)

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3. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Performance of a contract (Article 6(1)(b) GDPR) – to provide you with dental services
• Compliance with legal obligations (Article 6(1)(c) GDPR) – such as health, tax, and accounting regulations
• Consent (Article 6(1)(a) GDPR) – for sending newsletters or promotional materials (optional)
• Legitimate interest (Article 6(1)(f) GDPR) – for internal record keeping or improving services, where appropriate

Medical data is considered special category data and is processed under Article 9(2)(h) GDPR (healthcare purposes).

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4. How We Collect Data

We may collect your data:

• When you fill in a contact form or make an appointment on our website
• During in-person visits or phone/email communication
• From insurance providers or medical referrals (with your consent)
• Automatically through cookies on our website

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5. Who We Share Your Data With

Your data is only shared when necessary and only with trusted entities:

• Licensed dental professionals and staff
• Insurance companies and public health institutions
• IT service providers for secure data storage and website maintenance
• Legal or tax authorities, if required by law

We do not sell your personal data to third parties.

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6. Data Retention

We retain your data only for as long as necessary:

• Medical records – as required by Czech law (typically 10 years)
• Contact and financial data – for accounting and tax compliance (up to 10 years)
• Marketing preferences – until you withdraw consent

After these periods, your data is securely deleted or anonymized.

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7. Your Rights

Under GDPR, you have the right to:

• Access your personal data
• Correct or update inaccurate data
• Request deletion (“right to be forgotten”) in certain cases
• Restrict or object to data processing
• Withdraw consent at any time (for marketing or other optional data)
• Lodge a complaint with the Úřad pro ochranu osobních údajů (Czech Data Protection Authority) – www.uoou.cz

To exercise your rights, contact us at info@vitustom.cz.

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8. How We Protect Your Data

We implement technical and organizational measures to ensure your data is secure, including:

• Encrypted communications (SSL)
• Secure medical and booking systems
• Access restricted only to authorized personnel
• Regular data backups and security audits

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9. Cookies and Analytics

Our website may use cookies for basic functionality and visitor statistics.

• Essential cookies – necessary for the site to work
• Analytics cookies – help us understand website usage

You may control or disable cookies through your browser settings.

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10. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

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Thank you for trusting VituStom with your care.
If you have any questions or concerns about your privacy, don’t hesitate to contact us.